Ford Motor Company and Jurassic Park franchise-holder Universal Pictures are reportedly engaged in a legal dispute over use of the ‘Raptor’ trademark.
The news comes courtesy of a blog post published by Michael Lee, one of the founding partners of the Morrison/Lee law firm, who posted the details of the squabble online.
Following the 2016 Jurassic World film, which saw Chris Pratt team up with a pack of trained Velociraptors, Universal wanted to trademark the term ‘Raptor Squad’ for use in toy merchandising.
However, the Ford F-150 Raptor high-performance pickup truck has become a legend in its own right, and Ford alleges that Universal’s trademarking of the term could hurt its business.
Crucially, Ford currently makes a range of remote-controlled toy trucks which bear the ‘Raptor’ name, and the company claims that consumers could be confused and mistake Jurassic Park’s toys as official Ford products.
Ford spokespeople have been quick to downplay the dispute, however, stating that it’s less of a legal battle and more like an open discussion into use of the trademark.
Bradley Carroll, Ford’s finance and legal communications manager, told : “We continue to have conversations with Universal over the use of the Raptor trademark, specifically when it comes to the use in naming of toy vehicles, which Ford already has in the marketplace.”
He added: “There isn’t a dispute, just folks trying to clarify the use of ‘Raptor’ on toy vehicles. We anticipate we will reach an agreement that will work for all parties involved.”